switching costs

I've mentioned switching costs a few times as good opportunities to either earn more or save more money. Switching costs are all around us. We interact with them every day. Smart businesses exploit these to make more money. But we can exploit these to both save and make more money ourselves if we recognize the opportunities. Let's define switching costs, bring to light where they pop up in our lives, and talk about how to exploit these for our benefit. Switching Costs Defined Switching costs are the mental, emotional, time, and financial costs of changing. Okay that was my stab at it. But since I learned…